•  brian maass

  • My Reluctant Path to Bitcoin

    skeptic --> curious learner --> advocate --> enthusiast --> investor

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    I spent over 25 years in senior and executive roles in traditional finance. I was a committed value investor and, like Warren Buffett, a Bitcoin skeptic. In late 2020, I got curious and set out to disprove it. After hundreds of hours of books, podcasts, and following the people who had spent years studying Bitcoin, I found something I didn't expect. I wrote about that journey publicly on X in a series of 12 short essays throughout 2021.

    The breakthrough was simple: tune out the noise. The media only talked about price volatility. Everyone else debated technical mechanics. Neither conversation asked the right question. I don't need to know how a car engine works to drive one. What mattered was what Bitcoin could actually do. In October 2021, I published a thread on X cataloguing the use cases I kept uncovering as a finance executive, from inflation hedging and cross-border payments to wealth portability for people fleeing unstable regimes.

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    That thinking eventually became a long-form piece, 100 Reasons Bitcoin May Be the Most Important Asset of Our Lifetime, which builds the full case across Bitcoin's engineered scarcity, its advantages over gold, real estate, stocks, bonds, and cash, its growing institutional adoption, its resilience as a decentralized network, and the macroeconomic tailwinds pushing people toward it globally.

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    I also publish a daily newsletter, Why Bitcoin Will Win, written from the perspective of a former bank CFO. Rather than price predictions and noise, it curates what the builders are actually doing: stablecoin infrastructure, Lightning payments, institutional ETF adoption, and AI-native finance. I follow voices like Paolo Ardoino, David Marcus, Jack Mallers, and Matt Hougan because they are solving real problems at scale. The framework is simple: follow the capital, follow the infrastructure, follow the adoption. Technology wins when it works.